The judges said, “The level of this product is high as a beauty product, as it claims to be luxurious,” appreciated our sustainable efforts, and we aim to make further progress. To commemorate the award, an award campaign will be held from February 10 to March 15!
LA-BHEN&CO K.K. (Head Office: Tokyo, President: Noriko Elie) is pleased to announce that our product “wood-ness® DF Moisturizing Mist” has won the Jury's Award in the Upcycling category at the Sustainable Cosmetic Awards 2024.
We would like to thank all of our loyal customers for making it possible for us to receive this prestigious award in 2024, the year of our brand launch. We thank you from the bottom of our hearts. In order to share the joy of receiving this award with you and to achieve further growth, we will launch a campaign on our official online store to commemorate the award.
Special Discount Campaign Special discount campaign
To express our gratitude for your continued patronage, we will be offering a special discount campaign.
✨Campaign Details ✨This is a great chance to save 10% off DF Moisturizing Mist!
Plus, free shipping nationwide. Please take this opportunity to try it.
Campaign Period:: From February 10, 2025 to March 15, 2025 How to purchase: At the public online store.
Enjoy DF Moisturizing Mist at a special price! For details, please visit the official online store.
Official online store is here.
■About the Award Ceremony
The award ceremony will be held on the main stage at the “NEW ENERGY TOKYO” https://new-energy.ooo/2025tokyo/ to be held at Yoyogi National Stadium 1st Gymnasium from February 14 (Fri.) to 16 (Sun.), 2025. The award ceremony will be held on the main stage at the venue of “NEW ENERGY TOKYO” .
Clear moisture in one bottle. Mist for the whole body that can be used gendlessly.
wood-ness® DF Moisturizing Mist is a full-body lotion with a natural origin index of 99.7% (ISO 16128 compliant) and contains cellulose nanofibers (CNF)*¹ extracted from bamboo grown in Kagoshima Prefecture. This CNF prevents skin from drying out and gives it clear moisture and luster. It also contains saffron flower extract, an upcycling material, to prevent rough skin.
The pH of the lotion is 5.8, keeping the skin slightly acidic.
Suitable for adult dry and fluctuating skin. The deep forest fragrance heals the skin and mind.
*¹Crystalline cellulose
In developing this product, LA BHEN&CO, Inc. focused on CNF derived from domestic bamboo and aimed to create a highly functional natural cosmetic that utilizes its excellent moisturizing and water retention properties. In cooperation with raw material companies and manufacturers, we have developed a unique highly concentrated formula*² that provides a milky moisturizing sensation despite being a mist.
*²Our internal standards
Sustainable lifestyle that we propose
wood-ness is not just a skincare brand, but a fashionable and sophisticated lifestyle that is also environmentally friendly.
Sustainable x fashion” - a fusion of nature and the city
wood-ness items are characterized by their natural yet sophisticated design. They are designed to make daily skin care not just a routine, but a fashionable way to improve yourself.
Simply place it on your vanity or dresser to add a touch of sophistication to your space.
Enjoy smart skincare on the go or while traveling.
Provides quality time in your busy daily life.
Combines beauty with reduced environmental impact.
Environmental friendliness is also a smart choice in this day and age.”
Just like fashion, skincare is a way to express your personality, and wood-ness is a brand that allows you to make earth-friendly choices while enjoying fashion.
wood-ness aims to create a new value system where “sustainable = stylish” rather than “sustainable = restrictive. It is a skincare brand for the next generation of fashion-conscious people who want to look their best, be beautiful, and care for the environment.
■ Official Instagram： https://www.instagram.com/woodness_japan/
Judges' Comments The level of this product is high as a beauty product, as it claims to be luxurious. The design of the fragrance is also excellent and well-designed. Although it is a mist, you can feel a definite moisturizing sensation. The company's efforts to upcycle and create local communities are highly commendable. Hirohiro Sakurai (Director, INFAS Publications, Inc.) |
Reference source：https://sustainableaward.jp/cosme-archive/2024/upcycle1-2024/
About the Sustainable Cosmetics Award
This is the first and only award in Japan that recognizes “human- and earth-friendly cosmetics” based on SDGs evaluation criteria in the cosmetics and fine toiletries fields.
The Ambassadors of the Ministry of the Environment's “Let's connect and support the forest, village, river, and ocean” project are the founders of the awards, and experts from various fields such as the environment, media, and cosmetics are invited to serve as the judges. The awards were launched in 2019 as a multifaceted, neutral, and impartial award, and will be evaluated, judged, and awarded throughout the entire product life cycle, including all processes such as ingredients, raw material production, manufacturing, sales, distribution, consumption, and disposal, based on evaluation criteria based on the SDGs perspective. We promote the sustainability of cosmetics.
(Reference: https://sustainableaward.jp/about-us/mission/ )
Sustainable Cosmetics Award official website: https://sustainableaward.jp/
LA BHEN&CO, Inc. will continue to contribute to the realization of a sustainable society through the development of cosmetics that are both sustainable and fashionable.
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