About wood-ness
The brand name is unisex and reflects the idea of transforming negative emotions such as anger and anxiety into light and hope, supporting the changes in our lives from the darkness of night to the brightness of morning.
Woodness = Madness Archaic,
meaning of the word in 19th century USA.
■ Enlightening Skincare
We are on a mission to inspire people to love themselves and value their own unique beauty. We believe this can be achieved by helping people to build a better relationship with themselves and their skin by providing them with the best products and regimen. We have spent many years as a Massage and Skin Therapist and We are excited to share our passion for skincare with everyone through our line of products. Not only are we passionate about skincare, we are passionate about promoting environmental awareness as well. This is why we have ensured our products are at least 90% natural and packaging is recyclable.
■ ENTER into your own LIGHT
There's no need to look at other people's shiny social media accounts and wonder why it has to happen to me. All you have to do is look no further than the light inside yourself. The fulfillment of happiness is within you.
■ The design concept is “DEEP," "COOL," "STYLISH," "CLEVER," and "COOL BEAUTY."
The turquoise blue color symbolizes beautiful water sources and rich forests, while the fine-grained crest design expresses the beauty of Japan and wood fibers. A single line of orange with a purple outline at the center conveys brightness, sensuality, and a touch of mystery. The design exudes a sense of dignity and a vibrant, distinctive character.
■ About Package.
Regarding the packaging, the container is crafted from an aluminum bottle that is readily recyclable, the label is printed on recycled paper, and the cosmetic box is made from eco-friendly paper derived from bagasse, a byproduct of sugar cane processing. Additionally, the label is designed for easy detachment, allowing for separate disposal.
Affordable Japanese luxury sustainable cosmetics / Why our products? Affordable Luxury.
These high quality, sustainable cosmetics were made possible by nearly 30 years of experience as a Therapist. I have developed these products by touching the skin of many clients, listening to their skin concerns and extensive studying of cosmetics. My brand features natural, Japanese indigenous ingredients. Sourcing local natural ingredients helps to support the Japanese economy, ensure quality of ingredients and helps to maintain a price that is affordable for consumers. Functionality and affordability of our skincare line is important, however I care about my customers and will not jeopardize the quality and integrity of my brand. My brand and design are of a quality comparable to luxury brands. My products are for everyone, regardless of gender. For those who want hydrated skin and a translucent* glow. I want you to experience “Wood-ness". Founder Noriko ELIE
Brand Creator
■Brand Founder and Creative Director
Noriko ELIE is a French National Certified Therapist and Cosmetologist.
Noriko ELIE began her career in the beauty industry at the age of 18. Following her training in Japan, she moved to France to pursue further education in cosmetics and beauty. After obtaining French National Certification, she was offered a position as a Therapist at a well-known Parisian spa, where she provided treatments to overseas celebrities. Upon returning to Japan, she was promptly approached by a French cosmetics company, where she began working as a trainer. In 2017, she opened her own salon, elieoZen Salon in Harajuku, Tokyo. The salon offers a unique, customizable approach to skin and facial care, combining 115 techniques based on four specialties: oriental medicine, dermatology, physiognomy, and psychology. Her unique approach in implementing these mind-body disciplines have been celebrated and adapted by many luxury spas in Japan, including the spa at the Four Seasons Hotel and Resort in Osaka, Japan.
Company Profile
Company Name
LA・BHEN & CO Inc.
Establishment date
September 28, 2021
Head office location
3F Shinjuku Dainana Hayama Building, 1-36-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022, Japan
Capital
4 million yen including capital reserve
CEO
Noriko ELIE
Business Activities
・Selling cosmetics and beauty products.
・Wholesale cosmetics and beauty products.
・Import and export of cosmetics and beauty products.
・Management of beauty salon elieoZen ( https://elieno.com)
・Consulting and Training related to beauty, cosmetics, esthetics and relaxation.
Number of board members
2（As of Nov. 2024）
Major Clients
Four Seasons Hotel& Resort（Luxury Hotel）
Main Banks
Mitsubishi UFJ Bank
Qualified Invoice Number
T1011101096454
Sales office location
305 Viallet Harajuku Building, 2-31-21 Jingumae, Shibuya-ku, Tokyo 150-0001, Japan
R2 事業再構築