
RESOURCE From The Forest in Japan
C N F
CNF is a next-generation plant-derived new nano-fiber that is currently being promoted by the Ministry of the Environment of Japan as an alternative to several petroleum-derived raw materials. This nano-fiber is extracted from wood. When added to cosmetics, CNF enhances excellent moisturizing capacity, increases water retention and thixotropy, and as a result, improves the function of cosmetics.

Excellent moisturizing and hydrating properties
The network structure of the cellulose nano-fibers helps with moisture retention equivalent to that of hyaluronic acid, by creating a film of moisture on the skin's surface, preventing dehydration.

Thixotropic properties smoothes skin, while retaining moisture
CNF when applied to skin, forms a film that traps moisture, The effect is skin surface texture that becomes light and smooth to the touch.
We use CNF derived from Japanese bamboo and conifers. Our proprietary formulation was developed over a two-year period, to ensure the effectiveness of our ingredients.
RESOURCE From The Nature
Natural & Botanical
Our cosmetics do not use raw materials refined from petroleum as base materials other than water. All ingredients are derived from plants and extracted through fermentation and other processes. We believe in the power of plants and their benefits to support the skin health of each and every one of our customers. The origin of all ingredients is stated in our online shop, so you can see which country the ingredients come from and what plants they are derived from.



Plant Extracts

Flowers discarded during fruit harvest

Flowers discarded when harvesting stamens

Young, unripe fruit that is not shipped.
Specially selected botanical extracts
To protect your skin from the outside air, UV rays and stress without losing moisture. We use botanical extract that combat free radicals and environmental damage. This helps to maintain healthy, youthful skin. Some of our extracts are “upcycled", meaning that they are made by reusing plants that no longer have industrial value.
S C E N T

Specially selected natural essential oils
Our Deep Forest scent aligns and brings one closer to nature. It’s soothing and inspires to connect one with natural elements or the earth. Botanical scents are also included in the formulation of our products to create a deep, healing, beautiful, yet energizing fragrance to relieve the stresses of daily life.

We use essential oils according to IFRA standards, an international fragrance association that conducts research to ensure fragrances do not cause skin problems and can be used safely.
Formulation Criteria

Key ingredients are blended in recommended concentrations.
In cosmetics, there is a formulation rate at which the ingredient is expected to be effective. In our cosmetics, we try to blend in these recommended concentrations, especially for key moisturizing ingredients.
We avoid 12 categories of ingredients for the sake of the skin and the environment
Putting raw ingredients directly on the skin is not good for the skin. Preservatives and stabilizer ingredients are not necessary for the skin, but they are essential for the safe use of cosmetics. How do we minimize these ingredients while ensuring safety? This is actually a very difficult task, but we are committed to challenging ourselves.
